Full Fix PlanContractor · 7/6/2026https://hartwellsons.example — Quality craftsmanship since 1987. We do roofing, siding, decks, kitchens, bathrooms, addi
“Thirty-seven years of trust, zero pixels of proof.”
The core value proposition is not communicated within the first five seconds of exposure.
Serious clarity, trust, or conversion problems. Primary cause: Claims without receipts. Roughly 50 in 100 qualified visitors hit a leak before they hit a CTA. You are paying full price for traffic and keeping a fraction of it.
The above-the-fold section does not state what you sell, who it's for, or the outcome. Visitors bounce before scrolling.
The visitor can't tell if this works for someone in their exact situation.
The primary action is below the fold, visually weak, or worded with zero intent ('Learn More').
Too many steps, competing actions, or dead ends between interest and purchase.
Abstract, feature-led language that could describe any business in your category.
Multiple leaks compound. Fixing the top two typically recovers the majority of lost conversions.
Passable, but leaving conversions on the table.
Passable, but leaving conversions on the table.
Passable, but leaving conversions on the table.
Passable, but leaving conversions on the table.
Passable, but leaving conversions on the table.
Holding up. Keep it that way.
Holding up. Keep it that way.
Holding up. Keep it that way.
Holding up. Keep it that way.
Holding up. Keep it that way.
The above-the-fold section does not state what you sell, who it's for, or the outcome. Visitors bounce before scrolling.
The visitor can't tell if this works for someone in their exact situation.
The primary action is below the fold, visually weak, or worded with zero intent ('Learn More').
Too many steps, competing actions, or dead ends between interest and purchase.
Abstract, feature-led language that could describe any business in your category.
Innovative solutions for modern teams.
Name the buyer. Name the outcome. Name the timeframe. In one sentence.
Learn More
Book My Slot
(missing)
One specific result, one real name, one number — placed directly under the hero.
- Replace 'Learn More' with an outcome verb: 'Get the Fix Plan', 'Book My Slot', 'See My Price'.
- Repeat the primary CTA every one to two screens — never make the visitor scroll back up to convert.
- One page, one action. Demote or remove every competing link near the CTA.
- Place a guarantee or risk-reversal statement directly beneath the primary CTA.
- Convert your best client result into a one-line stat and place it above the fold.
- If you have zero social proof, use a founder guarantee. Skin in the game reads as proof.
Visual hierarchy does not guide the eye through the persuasion sequence. Key elements compete for attention.
The mobile experience shows layout compression, small tap targets, and buried CTAs — where the majority of traffic converts.
Metadata, headings, and entity signals are too generic for search or AI answer engines to classify the offer.
| # | Fix | Impact | Effort | Detail |
|---|---|---|---|---|
| 1 | Rewrite the hero around the buyer's painful outcome | high | low | One sentence: who it's for, what they get, why now. Kill every abstract noun. |
| 2 | Answer the three silent objections | high | medium | 'Will it work for me?', 'What if it doesn't?', 'Why you?' — answer all three on the page. |
| 3 | Promote one CTA above the fold | high | low | High contrast, outcome-worded, repeated every 1–2 screens. |
| 4 | Collapse the funnel to one action | high | medium | Pick the single highest-value action and make everything on the page point at it. |
| 5 | Cut the copy in half, then half again | medium | low | Every remaining sentence must name a pain, a proof, or a payoff. |
The audit found the leaks. Now let us fix them.
Fix Sprints start at $999 — hero rewrite, CTA restructure, proof architecture, and mobile hierarchy, implemented by the Cooked AI team.
Uncook My BusinessCooked AI provides AI-generated business, marketing, and conversion analysis for informational purposes. It does not guarantee revenue increases, business outcomes, legal advice, financial advice, or investment advice.