Very Cooked
Serious clarity, trust, or conversion problems.
“An agency selling differentiation, without any.”
You're asking for money with the credibility of an unmarked van.
Trust indicators (credentials, guarantees, recognizable proof) are absent at decision points.
Interchangeable positioning.
- Your CTA is hiding like it owes somebody money.
- Your hero copy is the business equivalent of wearing a fake mustache to a police lineup. Nobody knows what you do, who it is for, or why they should care.
No guarantees, credentials, logos, or recognizable proof near CTAs. Risk stays on the buyer.
The primary action is below the fold, visually weak, or worded with zero intent ('Learn More').
The above-the-fold section does not state what you sell, who it's for, or the outcome. Visitors bounce before scrolling.
Nothing here says why you over the other tabs the buyer has open.
Generic titles and headings mean search engines and AI assistants can't tell what you sell or recommend you.
If even 49% of lost visitors were recoverable buyers, the fixes below pay for themselves in the first month.
Stack proof next to every ask. Put one credibility element (review, logo, guarantee, number) within eyeshot of every CTA.
Fixable with adult supervision.
- 1Stack proof next to every askimpact: higheffort: low
Put one credibility element (review, logo, guarantee, number) within eyeshot of every CTA.
- 2Promote one CTA above the foldimpact: higheffort: low
High contrast, outcome-worded, repeated every 1–2 screens.
- 3Rewrite the hero around the buyer's painful outcomeimpact: higheffort: low
One sentence: who it's for, what they get, why now. Kill every abstract noun.
- 4Claim one sharp positionimpact: higheffort: medium
Pick the one thing you do differently and say it in the hero. Narrow wins.
- 5Rewrite title, H1, and meta for the buyer's queryimpact: mediumeffort: low
Match the words buyers actually search, not your internal vocabulary.
Agency Site audit“An agency selling differentiation, without any.”
An agency selling differentiation, without any.
No visible trust signals
Fixable. Barely.
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Full score breakdown, section-by-section diagnosis, before/after rewrites, priority roadmap, and a PDF you can hand to your team.
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