Very Cooked
Serious clarity, trust, or conversion problems.
“Nine links, zero reasons to click any of them.”
Your CTA is hiding like it owes somebody money.
CTA placement requires scrolling past low-priority content before the first conversion opportunity.
Interchangeable positioning.
- There is nothing on this page that proves a real human ever paid you. That silence is deafening.
- There is no reason to act today, so nobody will. 'Someday' is where conversions go to die.
The primary action is below the fold, visually weak, or worded with zero intent ('Learn More').
No guarantees, credentials, logos, or recognizable proof near CTAs. Risk stays on the buyer.
Nothing gives the visitor a reason to act now instead of never.
Abstract, feature-led language that could describe any business in your category.
Claims are made without evidence — no numbers, outcomes, or named results anywhere prominent.
Every 100 visitors, an estimated 55 leave without understanding what you sell. At your traffic levels that is a silent tax on every dollar of marketing spend.
Promote one CTA above the fold. High contrast, outcome-worded, repeated every 1–2 screens.
Salvageable, but stop touching it until you read this.
- 1Promote one CTA above the foldimpact: higheffort: low
High contrast, outcome-worded, repeated every 1–2 screens.
- 2Stack proof next to every askimpact: higheffort: low
Put one credibility element (review, logo, guarantee, number) within eyeshot of every CTA.
- 3Add one honest deadlineimpact: mediumeffort: low
Capacity, cohort, price change, or seasonal reason — real urgency only. Fake timers burn trust.
- 4Cut the copy in half, then half againimpact: mediumeffort: low
Every remaining sentence must name a pain, a proof, or a payoff.
- 5Lead with your single best receiptimpact: higheffort: low
One specific result with a name and number beats ten anonymous adjectives.
Creator Brand audit“Nine links, zero reasons to click any of them.”
Nine links, zero reasons to click any of them.
Buried CTA
Fixable. Barely.
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