Absolutely Fried
The business may be viable, but the presentation is actively hurting sales.
“Your IR page communicates one thing clearly: nobody's home.”
Trust signals: zero. Vibes: also zero. Buyers need at least one.
Trust indicators (credentials, guarantees, recognizable proof) are absent at decision points.
Credibility vacuum.
- No proof anywhere. You're asking strangers to take your word for it, and your word is 'seamless'.
- The path from interested to paying has more dead ends than a corn maze. People want to give you money and can't find the door.
No guarantees, credentials, logos, or recognizable proof near CTAs. Risk stays on the buyer.
Claims are made without evidence — no numbers, outcomes, or named results anywhere prominent.
Too many steps, competing actions, or dead ends between interest and purchase.
No line, stat, or visual a visitor would screenshot and send to a colleague.
The visitor can't tell if this works for someone in their exact situation.
Roughly 56 in 100 qualified visitors hit a leak before they hit a CTA. You are paying full price for traffic and keeping a fraction of it.
Stack proof next to every ask. Put one credibility element (review, logo, guarantee, number) within eyeshot of every CTA.
Strong prognosis if treated this quarter.
- 1Stack proof next to every askimpact: higheffort: low
Put one credibility element (review, logo, guarantee, number) within eyeshot of every CTA.
- 2Lead with your single best receiptimpact: higheffort: low
One specific result with a name and number beats ten anonymous adjectives.
- 3Collapse the funnel to one actionimpact: higheffort: medium
Pick the single highest-value action and make everything on the page point at it.
- 4Manufacture one quotable momentimpact: loweffort: low
A sharp stat, a bold claim, or a named framework people can repeat.
- 5Answer the three silent objectionsimpact: higheffort: medium
'Will it work for me?', 'What if it doesn't?', 'Why you?' — answer all three on the page.
Investor Relations audit“Your IR page communicates one thing clearly: nobody's home.”
Your IR page communicates one thing clearly: nobody's home.
No visible trust signals
Fixable with adult supervision.
Unlock the Full Fix Plan.
Full score breakdown, section-by-section diagnosis, before/after rewrites, priority roadmap, and a PDF you can hand to your team.
Unlock Fix Plan — $19You need a rebuild.
The audit found the leaks. A Fix Sprint closes them — rewrites, structure, and conversion design handled by the Cooked AI team.
Request Fix SprintWant to find 100 prospects like this?