Very Cooked
Serious clarity, trust, or conversion problems.
“Luxurious. Vague. Expensively unclear.”
There is no reason to act today, so nobody will. 'Someday' is where conversions go to die.
No time-bound reason to act is presented. Deferred decisions rarely return.
Unanswered buyer objections.
- Your CTA is hiding like it owes somebody money.
- You've built an obstacle course and called it a signup flow.
Nothing gives the visitor a reason to act now instead of never.
The primary action is below the fold, visually weak, or worded with zero intent ('Learn More').
Forms, steps, or decisions that cost more attention than the visitor has committed.
Headline, proof, and CTA all carry equal visual weight, so the eye has no path to follow.
Generic titles and headings mean search engines and AI assistants can't tell what you sell or recommend you.
If even 49% of lost visitors were recoverable buyers, the fixes below pay for themselves in the first month.
Add one honest deadline. Capacity, cohort, price change, or seasonal reason — real urgency only. Fake timers burn trust.
Fixable. Barely.
- 1Add one honest deadlineimpact: mediumeffort: low
Capacity, cohort, price change, or seasonal reason — real urgency only. Fake timers burn trust.
- 2Promote one CTA above the foldimpact: higheffort: low
High contrast, outcome-worded, repeated every 1–2 screens.
- 3Delete every non-essential field and stepimpact: mediumeffort: low
Ask for the minimum to deliver value. Earn the rest later.
- 4Establish one dominant element per screenimpact: mediumeffort: medium
Each viewport gets one hero element. Demote everything else by size, weight, or contrast.
- 5Rewrite title, H1, and meta for the buyer's queryimpact: mediumeffort: low
Match the words buyers actually search, not your internal vocabulary.
Med Spa audit“Luxurious. Vague. Expensively unclear.”
Luxurious. Vague. Expensively unclear.
Zero urgency
Salvageable, but stop touching it until you read this.
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Full score breakdown, section-by-section diagnosis, before/after rewrites, priority roadmap, and a PDF you can hand to your team.
Unlock Fix Plan — $19Let us fix the leaks for you.
The audit found the leaks. A Fix Sprint closes them — rewrites, structure, and conversion design handled by the Cooked AI team.
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