Very Cooked
Serious clarity, trust, or conversion problems.
“The food might be great. The website is a PDF with a dream.”
The path from interested to paying has more dead ends than a corn maze. People want to give you money and can't find the door.
The conversion path contains unnecessary steps and decision points that dilute intent.
Mobile neglect.
- Your CTA is hiding like it owes somebody money.
- Your offer is a shrug in paragraph form. There's no transformation, no timeframe, no reason to move.
Too many steps, competing actions, or dead ends between interest and purchase.
The primary action is below the fold, visually weak, or worded with zero intent ('Learn More').
No specific outcome, timeframe, or risk-reversal. The buyer can't picture what they're paying for.
The visitor can't tell if this works for someone in their exact situation.
Headline, proof, and CTA all carry equal visual weight, so the eye has no path to follow.
Every 100 visitors, an estimated 55 leave without understanding what you sell. At your traffic levels that is a silent tax on every dollar of marketing spend.
Collapse the funnel to one action. Pick the single highest-value action and make everything on the page point at it.
Salvageable, but stop touching it until you read this.
- 1Collapse the funnel to one actionimpact: higheffort: medium
Pick the single highest-value action and make everything on the page point at it.
- 2Promote one CTA above the foldimpact: higheffort: low
High contrast, outcome-worded, repeated every 1–2 screens.
- 3Anchor the offer to one specific outcomeimpact: higheffort: medium
Name the result, the timeframe, and what happens if it doesn't work. Specificity sells.
- 4Answer the three silent objectionsimpact: higheffort: medium
'Will it work for me?', 'What if it doesn't?', 'Why you?' — answer all three on the page.
- 5Establish one dominant element per screenimpact: mediumeffort: medium
Each viewport gets one hero element. Demote everything else by size, weight, or contrast.
Restaurant audit“The food might be great. The website is a PDF with a dream.”
The food might be great. The website is a PDF with a dream.
Broken conversion path
Fixable. Barely.
Unlock the Full Fix Plan.
Full score breakdown, section-by-section diagnosis, before/after rewrites, priority roadmap, and a PDF you can hand to your team.
Unlock Fix Plan — $19You need a rebuild.
The audit found the leaks. A Fix Sprint closes them — rewrites, structure, and conversion design handled by the Cooked AI team.
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