Absolutely Fried
The business may be viable, but the presentation is actively hurting sales.
“You are not out of business. But your homepage is trying.”
Your site opens with “innovative solutions for modern teams,” which is the business equivalent of wearing a fake mustache to a police lineup. Nobody knows what you do, who it is for, or why they should care.
The copy prioritizes description over persuasion. Sentences are long, abstract, and feature-led.
Vague positioning.
- You've built an obstacle course and called it a signup flow.
- The good news: most of this is fixable. The bad news: it's been costing you money the whole time.
Abstract, feature-led language that could describe any business in your category.
Forms, steps, or decisions that cost more attention than the visitor has committed.
Multiple leaks compound. Fixing the top two typically recovers the majority of lost conversions.
The visitor can't tell if this works for someone in their exact situation.
Nothing gives the visitor a reason to act now instead of never.
If even 51% of lost visitors were recoverable buyers, the fixes below pay for themselves in the first month.
Cut the copy in half, then half again. Every remaining sentence must name a pain, a proof, or a payoff.
Strong prognosis if treated this quarter.
- 1Cut the copy in half, then half againimpact: mediumeffort: low
Every remaining sentence must name a pain, a proof, or a payoff.
- 2Delete every non-essential field and stepimpact: mediumeffort: low
Ask for the minimum to deliver value. Earn the rest later.
- 3Fix leaks in priority orderimpact: higheffort: medium
Highest impact, lowest effort first. Re-measure after each fix.
- 4Answer the three silent objectionsimpact: higheffort: medium
'Will it work for me?', 'What if it doesn't?', 'Why you?' — answer all three on the page.
- 5Add one honest deadlineimpact: mediumeffort: low
Capacity, cohort, price change, or seasonal reason — real urgency only. Fake timers burn trust.
Landing Page audit“You are not out of business. But your homepage is trying.”
You are not out of business. But your homepage is trying.
Generic copy
Fixable. Barely.
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Full score breakdown, section-by-section diagnosis, before/after rewrites, priority roadmap, and a PDF you can hand to your team.
Unlock Fix Plan — $19You need a rebuild.
The audit found the leaks. A Fix Sprint closes them — rewrites, structure, and conversion design handled by the Cooked AI team.
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